The art of weaving a "Panama Hat" is both a legacy and a tradition: it is passed from generation to generation of artisans. These artisans work with outmost care so that straw tufts become very fine hats. The cycle is repeated, by generations in Cuenca, Montecristi and close by towns.

Our artisans focus their attention in the key elements that result in a top quality hat:

• Quality of the "Toquilla" straw used: The artisans select the straw from specific varieties and treat it so as to ensure its flexibility and durability.
• The skill and ability of each person who weaves the hat (always by hand).
• The finish and the hat style.